Apple's announcement of the Apple Watch, along with Samsung's success with larger-screen phones, and wearable devices could significantly grow the market for ecommerce in the healthcare space.
With the mass adoption of mobile technology, savvy business leaders are using iPads, smartphones, and Android Tablets to arm mobile workers, improve internal efficiencies, build customer loyalty, and reach out to new customers in innovative ways.
Apple revealed that over 92 percent of Fortune 500 companies were using or testing the iPad, including JPMorgan Chase, Sears Holdings and DuPont.
According to one research, almost two-thirds of doctors and physicians in the U.S. use tablet devices, mostly iPads; while 70 percent of the non-users plan to buy a tablet over the next year or so.
The pharmaceutical and life sciences industry was quick to spot iPad and Smartphone device potential and adopt them in its processes and operations. Though not known for rapidly adopting new ideas and technologies, the pharmaceutical industry took to the tablet PC as a great sales tool and a new way to communicate with and educate consumers.
There are unprecedented opportunities for leveraging consumer and company iPad adoption through app development. Many pharma companies are using iPads in house to streamline processes and empower their staff.
iPads and iPhone have been deployed across a whole range of applications in the pharmaceutical and healthcare industry, from sales representatives using them in their interaction with physicians, to research labs and even production processes.
Apps are now available for reading electronic medical and health records and a host of other uses. Companies are developing apps for their internal processes. It as estimated that by July 2012, there were more than 13,000 health related apps available for consumers in Apple’s App Store alone.
** Order this report: iPad and Smartphone Use in the PharmaIndustry now and we'll include a Special Report: Customer Acquisition using Mobile Technologies **
In this report, we analyze the overall market for iPads, iPhones, Android and devices in the pharmaceutical market and the opportunities they present in the life sciences sector.
Case Studies Included:
Astra Zeneca’s Drive to Educate Health
Depomed Product Promotion
Graphium Health Cloud Computing
Nürtingen Hospital Simplified Systems and Improved Patient Care
Pfizer Israel App for Patients with Over Active Bladders
Enterprise Mobile Solutions for Pharmaceutical Company
Pfizer Mobile Recruitment Strategy
Pharmaceutical and Medical Apps for the iPad
EMR Apps for the iPad
Outlook for iPad Medical Apps Market
Proposed FDA Rules for Medical Apps
Pharmaceutical and Life Sciences Apps
Apps for Healthcare Professionals
Micromedex Drug Information
New England Journal of Medicine
) by QxMD
Apps from Big Pharmaceutical Companies
The Merck Manual: Professional Edition
Novartis Oncology Medical Information
MedTrust/GSK Oncology Cancer Trials
AZ Quest Cardiovascular Clinical Trials
Johnson & Johnson’s My Pregnancy Today
Pocket News - Biotechnology
DIA - Drug Information Association
PME – Pharmaceutical Market Europe
pharmaTOUCH: Pharmacy Resource Application
Pharmaceutical Field app
Pharmacy Today Magazine
Published: October 2013
Publisher: Red Mountain Insights